30, Under Armour's Connected Fitness unit had revenue of $102.6 million with operating income of $14 million. In this regard, from an under Armour perspective, we believe this divestiture sharpens our long-term digital strategy by simplifying our consumers' brand journey and increases our ability to better harness the power of MapMyFitness platform as we work towards a singular cohesive UA ecosystem.įor the nine months ended Sept. However, as we work to more sharply define our strategy over the past few years, it became evident that MyFitnessPal did not fully align as a core asset with our target consumer needs, the focus performer. MyFitnessPal has an impressive record of innovation and strong user growth that has enabled it to sustain its leadership position and scale as one of the world's most popular food and fitness tracking apps. However, Under Armour's core business has lagged rivals like Nike and made its connected fitness unit expendable. In 2015, Under Armour spent $710 million for the three fitness app companies in a bid to combine data about fitness, nutrition and sleep into an analytics platform that would create a flywheel for the company's athletic gear. 'This is an accomplishment that we are incredibly proud of as we drive deeper into the intersect of data, connectivity, product and experiences,' said Frisk. Patrik Frisk, Under Armour CEO, said there are 1 million connected shoes linked with MapMyRun.

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